Comprehensive Course Outline: Digital Transformation Masterclass (Pan-African Focus) - My Blog

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Course Overview

This masterclass provides participants with the knowledge and tools to lead and implement digital transformation in businesses. It emphasizes practical strategies tailored for the African market, focusing on technology, culture, processes, and innovation.

Course Structure

Level: Intermediate
Duration: 8 Weeks
Delivery Mode: Online, Self-Paced with Case Studies and Labs
Tools Required:
- Office Productivity Suite (Google Workspace or Microsoft Office)
- Cloud Platforms (AWS, Azure, or GCP trial accounts)
- Digital Transformation assessment frameworks.

Module 1: Introduction to Digital Transformation

What is Digital Transformation?

Key Drivers of Digital Transformation in Africa.

Understanding the Digital Maturity Model.

Lab Session - Conduct a digital maturity assessment for a sample African SME

Use a framework (e.g., Digital Maturity Index) to evaluate readiness.

Module 2: Technology Enablers for Transformation

Cloud Computing and SaaS for Businesses.

Leveraging AI and Machine Learning in African Markets.

Internet of Things (IoT) and Big Data Analytics.

Lab Session - Set up a small cloud environment for a business use case.

Lab Session - Analyze a dataset using free tools like Google Sheets or OpenRefine.

Module 3: Process Optimization and Automation

Understanding Business Process Reengineering (BPR).

Workflow Automation Tools (e.g., Zapier, Power Automate).

Metrics and KPIs for Process Improvement.

Lab Session Automate a simple business process using free tools like Zapier.

Lab Session - Create a workflow diagram for a business scenario.

Module 4: Organizational Culture and Leadership

Building a Digital-Ready Workforce.

Change Management for Digital Transformation.

Leadership Strategies for Driving Innovation.

Case Studies - Analyze a successful digital transformation initiative in Africa (e.g., M-Pesa, Flutterwave).

Case Study- Identify key factors behind the success.

Module 5: Customer-Centric Transformation

Designing Digital Customer Experiences.

Data-Driven Marketing Strategies.

Leveraging Social Media and CRM Tools.

Lab Session - Create a customer journey map using Miro or Lucidchart.

Lab Session - Use a CRM tool (e.g., HubSpot free tier) to set up customer data and workflows.

Module 6: Emerging Trends and Future Outlook

Blockchain and Digital Identity in Africa.

Sustainability and Green IT.

Preparing for the Workforce of the Future.

Lab Session - Explore blockchain use cases using platforms like Ethereum or Polygon.

Lab Session - Conduct a sustainability assessment for a business scenario.

Capstone Project

Title: Developing a Digital Transformation Roadmap for an African SME